Four complementary shades packed with ultra-soft pigments and properties of coconut oil for a soft shadow finish. Apply the lightest colour to the brow bone and the mid-tones to centre area of the eyelid using the rounded applicator. Use the darker shades to define the lash line with the angled applicator, or apply to the crease of the lid and blend well.

New CID cosmetics originated from a leading beauty salon. The cosmetic formulations are based on the needs and wants learnt of the thousands of clients that visited the salon. Many individuals feel overwhelmed when looking for make-up that's right for them, due to there being so many fashion-led colours and complex application guides, so New CID decided to simplify this process. The brand has created cruelty-free products, that are makeup-artist quality yet accessible for everyone.