i - fix is a perfect, simple pencil needed to control those unruly eye brows. Like a hair styling product for the brows, the smooth, waxy texture of the rounded tip tames brow hairs into place and adds definition without adding colour

New CID cosmetics originated from a leading beauty salon. The cosmetic formulations are based on the needs and wants learnt of the thousands of clients that visited the salon. Many individuals feel overwhelmed when looking for make-up that's right for them, due to there being so many fashion-led colours and complex application guides, so New CID decided to simplify this process. The brand has created cruelty-free products, that are makeup-artist quality yet accessible for everyone.