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The home of independent beauty.

The beauty world can be a crowded place; where you’re not sure what you’re buying, what's best or even what’s inside. We take a conscious approach to beauty, cutting through the smoke that surrounds it and bringing back the joy of finding the best, most effective products out there. We pride ourselves in our curated set of exceptional independent brands and know all the founders personally.

Brandswith a soul.

Treat your skin right with cruelty-free brands that care about their ingredients. We know you're not just any face and we've spent many late nights curating perfectly suited ranges of organic, vegan, natural, allergen-free and more.

Travel the world of indie beauty with us.

From Korea to Hawaii and back to the UK again, we are in continual pursuit of awesome products with a conscience. Falling in love with a brand starts with a series of tests we call the “honeymoon” period. Beyond efficacy, we care about our brands’ stories, ingredients, approach to sourcing and sustainability. Once we’ve found the one, we share it with our community of independent stylists, influencers and tastemakers who give us their feedback. We get that everyone has different needs and the power of our community plays a critical role in the final sign off.

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