Showcase Privacy Policy

Showcase is committed to safeguarding the privacy of our website visitors, customers and independent Stylists. This policy sets out how we may use any personal information we collect about you. This Privacy Policy does not cover the collection of personal information by any third party, including a Showcase independent Stylist.


1. What information do we collect about you?

You can browse,read and search on this website without disclosing any personal information about yourself. All information provided is on a voluntary basis.

When you register for the loyalty programme, save a wishlist, complete surveys, order products or post reviews on our website, or email to Showcase we may collect, store and use the following kinds of personal data that you provide to us directly or via your Showcase independent Stylist:

  • information for the purpose of subscribing to our website services such as email notifications and/or newsletters including but not limited to e-mail address;
  • information that you provide to us for the purpose of receiving products purchased from Showcase including but not limited to name, address, e-mail address, phone number, gender, skin tone, and hair type;
  • information relating to any transactions carried out between you and us via this website, including information relating to any purchases you make of our products or services including but not limited to products selected;
  • information for the purpose of registering as a Showcase independent stylist including but not limited to name, address, e-mail address, phone number, bank details, age;
  • information about what type of computer of phone you are using when you use the Showcase website;
  • information for the purpose of entering a competition or prize draw including but not limited to name, address and e-mail address;
  • any other information that you choose to send to us.

We respect children's privacy and we do not knowingly or intentionally collect personal information from children under age 16. If you are under the age of 16, please do not submit any personal information to us. You should seek guidance from a parent or guardian to assist you.

2. How will we use the information about you?

We respect your privacy and appreciate your business. At no time do we ever provide your personal or payment information to any third party vendor, associate or service provider unless absolutely necessary in order to complete and deliver your purchases.

We may use your personal information to:

  • send to you products purchased via the website, and supply to you services purchased via the website;
  • offer you discount vouchers and special promotions;
  • enable your use of the services available on the website;
  • send you email notifications which you have specifically requested;
  • enable Showcase independent stylists to better recommend products for you;
  • send statements and invoices to you, and collect payments from you;
  • send you general (non-marketing) commercial communications;
  • send to you our newsletter and other marketing communications relating to our business or the businesses of carefully selected third parties which we think may be of interest to you by email. You may unsubscribe at any time from our newsletter and other marketing communications by following the 'unsubscribe' instructions in any e-mail received, by logging into Showcase and changing your user preferences or by e-mailing us at You have the right to ask Showcase not to process your personal data for marketing purposes by e-mailing us at;
  • deal with enquiries and complaints made by or about you relating to the website;
  • administer the website;
  • enhance this website.

All our website financial transactions are handled through our payment services provider, Sage Pay, Europe's leading independent payment service provider, part of The Sage Group, a FTSE 1000 listed Global accounting software company. MyShowcase only shares information with Sage Pay to the extent necessary for the purposes of processing payments you make via our website. Sage Pay ensures that sensitive card information remains safe and PCI DSS (Payment Card Industry Data Security Standards) compliant. If you would like to know more, please contact Sage Pay on 0845 111 4466.

In addition, we may disclose information about you:

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  • to the purchaser (or prospective purchaser) of any business or asset which we are or are contemplating selling.

We may report aggregate, anonymised information to our advertisers and brand or service partners about our users' browsing actions and purchasing patterns. This is statistical data that does not identify any individual.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

3. How safe is your personal data?

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We will store all the personal information you provide on our secure firewall-protected server. All electronic transactions you make to or receive from us will be encrypted using SSL technology. We do not store any credit or debit card details. MyShowcase holds and processes your personal data in accordance with the security provisions of the General Data Protection Regulation (GDPR).

Although we will do our best to protect your personal information, we make no representation or warranties as to the security of your data transmitted to the website. Any transmission is at your own risk.

4. Accessing, correcting and deleting your information

We will take reasonable steps to maintain an accurate record of any personal information you have submitted through this website.

At any time you can log in to Showcase's website and go to the 'My Account' section to see the personal information we hold about you. There you are able to edit your information and change consents you provided, or delete your account.

In accordance with the General Data Protection Regulation (GDPR) you may instruct us to provide you with a report of the personal data that we hold about you subject to a written request to the email:

5. Cookies

Showcase uses cookies so that we can recognise your computer when you access and log into your account with your user name and password.

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser. We may use both "session" cookies and "persistent" cookies on the website.

In some cases, our third-party service providers may use cookies on our sites. We have no access to or control over these cookies. This privacy statement covers the use of cookies by MyShowcase Ltd only, and does not cover the use of cookies by third parties.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google Analytics uses only first-party cookies. This means that all cookies set by Google Analytics for our website send data only to the servers for our website. The data cannot be altered or retrieved by any service on another website. Google's privacy policy is available at:

Most browsers allow you to refuse to accept cookies. For example, in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector. This will, however, have a negative impact upon the usability of many websites.

6. Links to other websites

This website and our e-mail messages may contain links to other websites. This Privacy Policy applies only to the information we collect on this website. We encourage you to read the privacy policies of these other websites.

7. International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this Privacy Policy. Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, personal information that you submit for publication on the website, such as product reviews, will be published on the internet and may be available, via the internet, around the world.

8. Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 16 March, 2018.

9. How to contact us

If you have any questions, comments, requests, concerns or disputes regarding this privacy policy or our treatment of your personal data please write to us by email to or by post to Data Protection Officer, MyShowcase Ltd., 2nd Floor, 1 Cavendish Place, London, W1G 0QF