We believe that beauty is a very personal and individual thing. One size does not fit all.

MyShowcase's team of beauty experts have scoured the globe to unearth the very best products from 50+ independent beauty brands, so that we can provide you with beauty expertise that's tailored for you! Our mission is to give you #beautyconfidence, solutions that will make you feel, as well as look, great!

You can buy via our website, quarterly Beauty Edits or one of our Stylists can offer you a FREE Personal Shopping experience in your home. We call these events, SHOWCASES. Here, your Stylist will give you lots of tips, you can try products before you buy, shop with friends and as a host, you will receive fantastic rewards too!


OUR founders

Like all the best ideas, MyShowcase began with a vision to bring something different to the world of beauty shopping - to make it an easier, more fun and rewarding experience for everyone. We’re all passionate about entrepreneurial-ism, technology and beauty.


Nancy Cruickshank, Founder & CEO, is a beauty junkie and serial entrepreneur. She is passionate about making it easy and fun for women to access personalised beauty expertise that boosts confidence.

"I love receiving customer emails about our tailored beauty recommendations and how their skin, 'look' or mojo has been transformed! The same goes for our amazing Stylists who deliver our personalised beauty showcases and in turn, enjoy building flexible, fun and rewarding businesses with MyShowcase"

Rodrigo Dauster, Co-Founder & COO, has been working, for years, on building companies that help users discover new products that are right for them in a world of ever exhausting choice.

"We created MyShowcase to be glamorous, fun and inspiring to our clients by helping them discover our wonderful brands."


Olivier Beau de Loménie, Co-Founder & CTO, led the team that built Ocado, the online supermarket. Supporting entrepreneurial women starts at home for him as his wife also runs a successful fashion site.

"We have built an online service that empowers women to set-up and operate their own beauty businesses in a fully supported, mentored and flexible environment with sophisticated - but easy to use - tools to reach out to their customers and manage their sales."