SWATCH SERIES: We road test New CID's genius cosmetic range

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Shopping for makeup, whether out of necessity or indulgence can perk up a lunchtime desk-browsing or make a Saturday shopping spree a total joy, however it can also present many challenges. What kind of texture do I want? Will this do what it promises? And most commonly, will this colour suit me? Getting the right foundation shade or a shadow to compliment your eye colour can sometimes be a bit of a minefield. So in order to help you become a savvier shopper when you're next stood in the beauty hall or at one of our Showcases, we've created the swatch series.

Over the next few weeks we'll be swatching colours from our favourite independent makeup brands, here at MyShowcase and blogging about each brand individually. So, let's get to it.



First up is New CID and their range of high-performance cosmetics with clever application features.

i-Perfection Colour Adjust Foundation £28.50
Get your base colour right and the rest should be a breeze. Below we've swatched all 8 shades of New CID's Colour Adjusting foundation; it gives a light to medium coverage and a satin finish.

New CID swatch

1.Cocoa/ 2.Toffee/ 3.Caramel/  4.Cinnamon/  5.Capuccino/  6. Vanilla/  7.Latte/  8. Nougat

i-Tint Tinted Moisturiser £29
Lightweight and sheer with enhanced luminosity, i-Tint is perfect for summer skin and a dewy finish. We swatched New CID's popular i-Glow powders too here. Sirocco's shimmery golden powder will highlight tops of cheekbones perfectly or add an iridescence to foundation. Similarly the i-Glow Compact Pressed Powder in shade Coral Crush will add a warm bronzed and pinky blush.

New CID swatch

4.Medium Dark/ 3.Medium/  2.Light/ 1.Extra Light// A. Sirocco/ B.Coral Crush

i-Smoulder Smokey Eye Pencil and Shadow £18.50
This double-ended pencil is the way to nail a smokey eye look in just three steps. There are eight shades to choose from, with Ember being the favourite.

New CID swatch

1.Amethyst/  2.Ember/  3.Azure/  4.Olive/ 5.Charcoal/  6.Pewter/  5.Chocolate/  6.Sapphire

i-Pout Light Up Lipstick £17
This creamy, conditioning lippy has the touch of New CID genius about it with its integral mirror and light. Eight really wearable shades means there's a colour for every woman.

New CID swatch

1.Very Cherry/  2.Scarlet/  3.Nudity/  4.Fushcia/  5.Damson/  6.Coral Kiss/  7.Berrylicious/  8.Belle

i-Pout Light Up Lip Gloss £17
Hands down one of the most genius bits of makeup we've seen. New CID's i-Gloss Lip Glosses are loved my MyShowcase Stylists everywhere and remain some of our best selling products. That'll be because of their clever integral light and application mirror. Oh and the 9 delicious shades.

New CID swatch

1.Moonstone/  2.Cherry Pop/  3.Spice Berry/  4.Tickled Pink/  5.Coral Blossom/  6. Coral Candy/  7.Honey Pot/  8. Blondie/ 9. Conconut Ice

Special thanks to our PR Exec, Ismay for lending her arms for this task :)

Shop the full New CID range here