Q&A WITH PERCY & REED: at London Fashion Week

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We grill salon superstars, celeb hair stylists and Founders of Percy & Reed, Paul and Adam about their Fashion Week haircare heroes, for both on, alongside and off the catwalk. Percy & Reed is an award-winning cult haircare brand, created by hairdressers and bottled up beautifully in Instagram worthy packaging. Their extensive range of haircare, from shampoo & conditioner to balms, masks, oils and finishers - ensure you can recreate salon style hair at home. If you want to channel Bella or Cara, or simply need to know what the mane attraction is this Autumn...then read on.



Which Percy & Reed product is a must-have for a fashion week handbag?
Our Reassuringly Firm Session Hold Hairspray is a great product to have on hand when you're on the go, taming flyaways and keeping your style in place. This hairspray is non-sticky and so won't make your hair go crispy or dry, instead you'll just benefit from natural looking hair and great hold, whatever style you've created.
The most important thing to remember though, whatever the style, is not to use too much product when trying to tame flyways as you will weigh the hair down and it will end up looking greasy. The best way to apply product is actually with a bristle tooth brush. This way you can apply a small amount of product and it won't overload the hair.

What trends are you expecting to see at this season's LFW and what's the easiest way to create them?
• Straight - Poker straight hair is making a big comeback - the key is to make sure that the hair has a sheen from the root to tip.
• Ultra Condition - This season hair has to be in tip top condition, however you're wearing your hair it should look in the best condition that it has ever looked.
• Fresh Hair - embracing your hair's natural moves! Using a little product to enhance what your hair naturally does, soft movement, natural waves or naturally straight, go with what you were given but make sure that it is a polished version.
A little of our Eau My Goodness Shine & Fragrance Spray can help add the finishing touch for each of these polished looks.

Fashion Week consists of very long days, which product would you use to see you through from morning til' night?
A great way to help your hair look refreshed all day long is to use the Big, Bold & Beautiful Dry Instant Volumising Spray. It's non-sticky formulation plumps up your hair in a flash, instantly giving it the look of freshly styled hair, with plenty of bounce and body. The medium hold will also keep it looking good into the evening.

Post Fashion Week, what haircare tips would you give to refresh those tired locks?
A great multi-tasker is the Smooth Sealed & Sensational No Oil Oil for fine hair. This water-based solution is perfect for combating all normal issues that arise with heat and humidity, such as frizz, loss of volume and colour fade. Firstly it gives volume and shine to the hair, but it also contains an anti-humidity agent which helps stop the heat and moisture penetrating your hair. To rehydrate hair that's naturally dry, or had a little too much heat, then our Totally TLC Mask is a fast-acting, rinse-out treatment that leaves hair feeling healthy and revitalised.

Autumn is on the way – which product do you recommend to keep hair in tip-top condition no matter what the weather?
Again our Totally TLC Hydrating Mask is made for winter - this marshmallow and coconut oil formula restores dry or damaged hair and locks in moisture. Apply to damp hair, sit for 20 minutes and let the mask get to work under it's shower cap to reveal born-again hair.

Paul 'Percy' Percival & Adam Reed, session Stylists and Founders.

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