MAKE BEAUTY YOUR BUSINESS: our ad campaign goes live in London!

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We’re kicking off 2015 with a major billboard campaign. Look out for MyShowcase in prime London locations such as Piccadilly Circus and Chiswick Towers, in and around London. We couldn't be more excited to announce this incredible news! This marks the beginning of lots of exciting things for MyShowcase, our Stylists and our brands in 2015.



Our motivating message ‘Make Beauty Your Business’ is the line on all of our lips and has been digitally brought to life by our dream girl and model, Ellie Dowling. As she blinks, pound signs are revealed on her eyelids… and just as Piccadilly turns from day to night, so does our model's look, transforming to night time glamour.

If you’re in London, head on down and take a photo of yourself by our billboard – we’d love to see it #MakeBeautyYourBusiness

The outstanding collaborators on this campaign are powerhouse creative agency, BBH, renowned for their innovative campaigns, and award winning photographer, Elisabeth Hoff, who has photographed celebrities including Sienna Miller, Rihanna, and Naomi Campbell, created the stunning visuals. Makeup artist Kenneth Soh, who has previously worked on campaigns for Mulberry and Vivienne Westwood, created the beautiful makeup looks on model, Ellie Dowling, using a selection of our makeup brands and haircare.

“In the last two years MyShowcase has seen amazing growth via our expanding portfolio of brands and the passionate entrepreneurs joining as Stylists,” says Nancy. “We are thrilled to launch this campaign to spread the word about this empowering opportunity to make beauty your business.”

As the campaign launched on Saturday 24th January, we gathered the MyShowcase team and some of our Stylists in front of the digital billboard for a celebratory group photo - immediately causing a stir amongst passers-by!