LOU & LYNNE: Louise Redknapp's Mother's Day tribute

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When a beauty brand names one of their best-selling products after you, you know that you're one of their nearest and dearest. For Louise Redknapp's mum, Lynne it was joy to be part of Wild About Beauty's debut makeup collection and cemented their super-close relationship.

In celebration of Mother's Day this Sunday, we asked Louise to tell us a little about her mum, how they work together and how beauty has played in their relationship...



I would be lost without my mum. Being a working mum of two boys, life is always so hectic. My mum is always around to help me with my sons and I see her daily, she knows exactly how hectic life is as I'm one of three children. We are very close especially as I am the eldest and the only girl! Both my brothers live away from home so being near to each other is important for both of us.

Our closeness is one of the reasons I named one of our most popular products, the Multi-Purpose Tint after her. It's one of those quick easy-to-apply products that brightens up any complexion, so it made sense that this product had her name on it! Both mum and me wear Wild About Beauty makeup daily and mum particularly loves our Sheer Glow Moisture Tint as it gives her a little touch of colour and a light coverage. It leaves her skin looking luminous and youthful. As a reflexologist and masseur she needs her makeup to look simple, clean and professional.

It's also great having my mum close by to call on when we're testing new products that Kim and I create for the brand. It's important to us that what we create works just as well for mature skins as it does for young skins - beauty is for everyone after all. A smart, well groomed lady like my mum Lynne is the perfect advertisement for Wild About Beauty's product range.

Having worked within the health and beauty industry as a reflexologist for years, my mum is well informed on the latest treatments and is particularly enthusiastic about natural products and ingredients. So, making Wild About Beauty as natural and free from 'nasties' as possible was important to us. I'm also very lucky as, when we have time, my mum practices her reflexology treatments and massages on me!

Working closely with MyShowcase allows me to treat her too - we get to shop all the latest products from the Beauty Book. My mum absolutely loves Jane Scrivner's Nourishing Cleansing Balm and her Magnitone London Cleansing Brush; she uses these in her treatments regularly.

I already know she's looking forward shopping the latest edit...

Louise x

Shop the full Wild About beauty range here.