EVERYONE'S TALKING ABOUT BAGSY: we've fallen head over heels for our newest makeup brand.

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With the launch of our SS17 Beauty Bible, came the arrival of Bagsy, a capsule, cruelty-free makeup range. 24 pocket-sized pieces of sheer joy, beautifully packaged and oh so giftable. We talk to Founder, Jane Fletcher about their collaboration with fashion designer, Savannah Miller & her ultimate application tips. Read on to discover the world of Bagsy...



1. Firstly, the Savannah Miller collection is to die for! How did the collaboration come about? And what was the inspiration behind the range?

Savannah Miller was already on our radar with her beautiful clothing collection, Nine and it was evident that both brands shared a love for creating beautifully designed, wearable, quality products for women. We saw real synergy between both brands and just like her clothes the products are 'beautifully practical' and had a similar look and style with the patterning. The more we delved into Savannah's range the more brand values we shared, it was the perfect match. We worked closely with Savannah, who immersed herself in the creation of the range from conception to final edit, we brought together a beautiful collection which contributes towards women looking and feeling their very best.

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2. Let's talk packaging...obviously it's absolutely gorgeous and oh so giftable. Can you tell me a bit more about how you choose each print?!

Packaging is so important to us, we wanted Bagsy to stand out in a crowded market and be bright, modern and beautiful. We wanted to create something women were really proud of and that their friends would swoon over. Each pattern was chosen to represent the colour way of the product and together gave an eclectic pattern mix. Although there are lots of different prints in the range they are still really cohesive, fresh and current. We had great fun choosing each of the patterns and everyone of us in the Bagsy team has their favourite!

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3. For the ultimate, effortless, daytime look, which 3 products would you choose?

For an easy day time look I would suggest the Ray of Sunshine Bronzer, applied with our beautiful small but perfect Kabuki Brush, the Savannah Miller X Bagsy Dawn to Dusk Eyeshadow Palette and the Lip Velvet lip colour.

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4. ...and if you're going for a total knockout look in the evening?

For blue eyes... Our Dawn to Dusk Eyeshadow Palette perfectly complements blue eyes – especially the shades ‘Dusk', 'Galaxy' and 'Star Gazing’. Blend this across the lids, add a coat of mascara and apply Wow Lips in ‘Ready to Wear’ for a dramatic finish.

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Dusk, Galaxy, Star Gazing & Ready to Wear

For green eyes... From eye to lips, it’s all about accentuating those green tones with the warmth of our pink products - that’s why we’d recommend a gentle application of Pretty Cheeks in ‘Velvet Rose’, Beautiful Eyes in ‘Pearly Bird’ and our Lip Velvet in ‘No Frills’.

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Velvet Rose, Pearly Bird, No Frills

For brown eyes... The golden hues in our Dawn to Dusk Palette perfectly compliment brown eyes. Team with dramatic flicks, courtesy of our Intensifying Ink Liquid Eyeliner, and a coat of Pitch Black Mascara for a smouldering finish!

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Moonbeam, Sunrise

5. The reversible nib in the Intensifying Ink Liquid Eyeliner by Savannah Miller is revolutionary! For the pros, can you explain how this makes your eyeliner flawless? For the makeup novices - talk us through the easiest eyeliner to master?

Whether you’re a fan of ‘cat eyes’, sweeping flicks or delicate, classic eyeliner – our Intensifying Ink Liquid Liner is the perfect partner for your makeup bag. For dramatic flicks, extend the nib to a length that suits your style and stamp or sweep along the upper lash-line. To reach those challenging areas, push the nib to its smallest point. Best of all? The nib is reversible, so if the product starts to dry out after a few months, simply grab a pair of tweezers and rotate to refresh the ink!

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6. Highlighting is a huge beauty trend and continues to be the topic of blogs & magazines! The Wonder Wand, a concealer and highlight duo in a creamy chubby stick is fool-proof. How would you use for maximum impact?

There are multiple ways to use Wonder Wand… If you’re looking to conceal any blemishes and under-eye circles, then you can rely on the concealer half to do the job! If the creamy concealer is a little too dark for your skin tone, we recommend blending it with the illuminator for a lighter finish. For radiant, dewy and highlighted skin, apply the illuminating (white) side of the Wonder Wand along the top of your cheeks bones, arches of your brows, the length of your nose and in the corners of your eyes.

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7. We're in love with Savannah Miller's Vermillion Lipstick, it really does suit all skin tones (we've put it to the test!). What makes it a suit-all red?

It really does suit everyone and that's the beauty of it. The key to a flattering shade of red lipstick is a delicate balance of colour pigments, it's important to form a base of subtle blue undertones, nothing too pink and nothing too orange. The formula is matte satin, so it's really comfortable and incredibly long lasting.

8. Jane, with your background in cosmetics, what gave you the confidence to start your own brand?

Here at Swallowfield (a beauty & cosmetics manufacturer) we have over 50 years expertise in formulating and manufacturing for major global brands as well as niche smaller brands. We feel we are privileged to have a real insight into what makes brands work and understand what women want. After extensive research we got 'under the skin' of what women are carrying around with them in their handbags on a daily basis, it was staggering the amount of products and items that were in an average handbag. Bagsy came about to make beauty products easy to use and easy to choose, as well as being multifunctional and portable, we wanted to simplify the buying process for women and give them the edited best bits of beauty. We are really proud of Bagsy and our new collection with Savannah and hope you love it as much as we do.


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